About Me
Communications professional with a background in journalism, advertising, and digital marketing. Experienced in community management, content creation, and project coordination. Passionate about building connections, organizing events, and driving meaningful engagement across cultures. Open to international opportunities and committed to continuous professional growth in multilingual environments.
- 🎯 Strategies built on data and creativity — from idea to metric.
- 💬 Authentic community management with empathy and long-term vision.
- 📈 Analytical, adaptable and always up to date with new tools.
- 🤖 Researcher in AI applied to communication and higher education.
- 💻 Programming knowledge in C and an active curiosity for code.
Projects
A selection of real work — campaigns, content, community management and graphic design.
FUZED Borås — Social Media & AI Game Jam
I built FUZED Borås's social media presence from scratch. FUZED is a city-run centre that combines gaming with physical activity. I managed Instagram with original photography (with proper parental permissions), AI-generated graphics edited in Procreate, and professional photography sessions.
During the summer of 2026, I was responsible for leading the social media strategy for ung.boras account, where Stories proved to be the highest-performing format with the target audience. I designed signage and posters for the physical space: opening hours, capacity signs, flyers and internal communications.
The flagship project was the Game Jam — a 12-hour overnight event for young people aged 13–19 where they learned to build video games using AI. I managed the full campaign, secured 10,800 kr in funding, and the event became an official Summer Goal of the programme.
Edsbergs fritidsgård — Exercise Cards with AI
For this youth centre I designed a full set of custom avatars from scratch in Procreate, then animated and refined them using AI. The result was a series of engaging, accessible exercise cards for young people, including adapted versions for wheelchair users.
Community Manager Course — Euskalduna & Scaffers
Two strategic projects developed during my Community Manager course at Lanbide: a campaign for Euskalduna Palace in Bilbao and another for fashion brand Scaffers. Content strategy, editorial calendars, audience analysis and creative proposals.
Centro Estética Thais — Freelance
A local business in Getxo hired me on a temporary freelance basis to create and manage their social media from the ground up. I developed the Instagram visual identity, created content and scheduled it according to the client's brief. A valuable experience in client management and creative adaptability.
Global Data Media Tech — Community Manager (7 months)
Managed social media accounts for Metro Bilbao and Euskalduna Bilbao — content creation, scheduling, analytics and client coordination.
Education
Double university degree, master's, PhD, programming school and continuous digital training.
PhD in progress — AI & Communication (UPV/EHU)
Currently pursuing a part-time doctorate with a research focus on artificial intelligence applied to communication. A natural extension of my master's thesis and a long-term commitment to academic research in this field.
Master's in Social Communication — UPV/EHU
I deepened my understanding of communication as a social phenomenon and built a solid foundation in academic research. I analysed social networks, digital television and communication policies, and attended research seminars and conferences.
Thesis: Artificial intelligence in higher education: Challenges and opportunities for Journalism and Advertising degrees at UPV/EHU.
Journalism — UPV/EHU
Training in journalistic ethics, research, source verification and multi-format content production.
Geure Geurean (EiTB): Started as a monthly collaborator in 2017, moved to weekly in 2018-19, and presented the full show in 2019-20.
Getxotik mundura: ondas de solidaridad — Radio programme presenter.
Advertising & PR — UPV/EHU
Branding, storytelling, digital communication and campaign design for diverse audiences and platforms.
Internship at Irudigital — Digital Marketing Agency: content creation, scheduling and editorial planning for multiple client brands.
Internship at Cadena SER — Communications via Mailchimp, Canva and Adobe InDesign.
42 Urduliz — C Programming (Sep 2023 – Mar 2025)
Nearly two years at 42 Urduliz, a peer-to-peer programming school. Focused mainly on C, completing several projects available on my GitHub. I continue learning to code independently because it genuinely excites me.
Continuous Learning
AI for Content Creation & Community Managers — UPV/EHU (March 2026): Final project based on organising the real-world AI Game Jam event at FUZED Borås, with 10,800 kr in secured funding.
Community Manager Course — Lanbide (February 2025): Social media management, content marketing, web analytics, Hootsuite, Canva and Google Analytics.
Swedish (Svenska) — Kurs C: Currently studying Swedish. Whatever happens next, I want to keep the door open to returning to Sweden.
Contact
Got a project, a proposal or just want to chat? Write to me.